Box

ABSTRACT

A collapsible box-like structure of paperboard having an open top, a viewing opening through the vertical front wall, a display on the forward side of the vertical back wall, and a bottom wall inner surface which is reflective, the bottom wall having a greater length front to back than the distance between the front and back walls which enables the bottom wall to be tilted upwardly back to front, thereby serving both to maintain the boxlike configuration of the structure and also to reflect light toward the display.

[ June 12, 1973 12/1928 Great Britain.............. 40/132 A ABSTRACTand a bottom wall inner surface which is re- Primary ExaminerWm. H.Grieb Assistant ExaminerJohn F. Pitrelli Attorney-Hyman Hurvitz Acollapsible box-like structure of paperboard having an open top, aviewing opening through the vertical front wall, a display on theforward side of the vertical back wall flective, the bottom wall havinga greater length front United. States Patent 1 Rattner BOX [76]Inventor: Leonard C. Rattner, 65 W. Penn Street, Long Beach, NY. 11561[22] Filed: Mar. 26, 1971 [21] Appl. No.: 128,326

52 us. Cl. 40/130 (3, 40/132 A [51] Int. G091 13/16 [58] Field ofSearch......,.............. 40/130 B, 132 A,

[56] References Cited UNITED STATES PATENTS mnmw Ua a o dmh deaa nu.. mau mew O hP r t e fO U r t t u 8 C g .mllgu -I.

H F nW WS g e e S D 8 r e .w l nh t e a a 3.. S t. r. m .wfim .I m m meafin C hn ow 5 etcm m kef. cckh t v l aa mm mwwtr BBBB C 0000 0 3333 3HHHHH 0000 O 4444 nv4 H. H mmmuuA m C m l nnuu mmmfl l P MW m /"i HIU Mtnunu m i illll. enuun H Ill/l s v ,m W O m llflu. .mms sm 7 u%mma Th U0.1 UVJN C I. GHMBH B 689 A5 33222 5 99999 9 1.111] Ill/l 63182 2 BOXBACKGROUND It is known to fabricate boxes with peepholes in a wall,which render visible advertising material existent on inside walls ofthe boxes. It is old to provide mirrors within or as walls of boxes, forvarious purposes. It has not been known to utilize a light reflectivewall of a collapsible box commonly for providing illumination for a wallof the box by reflecting light toward the latter wall, and to utilizethat same reflective wall to maintain the box in expanded form.

SUMMARY A collapsible box, having an open top and which is held open bya reflective bottom wall tilted to reflect light toward an advertisementbearing wall of the box, and having a peephole in a side wall opposed tothe advertisement bearing wall.

DRAWINGS The single FIGURE of the drawings is a view in perspective of abox according to the drawings.

DETAILED DESCRIPTION mid-point, through which may be viewed advertising21, located on the inner surface of back wall 13.

A bottom wall 25 is pivoted along its rear edge to the rear wall 13, andits inner wall is coated with a layer, 26, of any light reflectingmaterial, e.g., metal foil, metalized papers, metalized inks. Theback-to-front dimension of bottom wall 25 is greater than is thedistance between the front wall and the back wall. Accordingly, when thebox is assembled in open or operative condition, the forward edge '27 ofthe bottom wall 25 is located well up on the front wall, but not so farup as to block the aperture 20. Thereby, the bottom wall 25 serves tomaintain the shape of the open box, while the reflecting material 26serves to reflect light, ingressing into the box from above, toward theadvertising material on the inner rear wall surface.

In use, the front wall of the box may be taped to a show window of astore, restaurant, etc., through which the advertising material may beviewed, particularly via peephole 30. Since the sole function of thereflecting material 26 is to illuminate, and not to reflect an image, notrue mirror is present or required, but a layer of metal foil, metalizedpaper or metalized ink is adequate.

Particularly, the box may be secured to a store window at about eyelevel, and the material on the outside of the box may be such as topique the curiosity of the passerby, and to impel him to peer throughthe peephole to the rear wall of the box where resides the primarymessage to be conveyed. The bottom wall, with its reflective surface,sloping up toward the inner front wall, reflects light passing into thebox via the open top toward the inner back wall. The tilt of the bottomwall assures that no light will be directed by the reflecting surfacetoward the eye of the observer who is peering through the peephole, sothat he may clearly perceive the information printed on the rear wall.

What I claim'is:

1. A collapsible rectangular paperboard box, said box consisting of twoside walls, a front wall and a rear wall and a bottom wall and having anopen top, said front wall having a viewing aperture therethrough throughwhich said rear wall may be viewed, said rear wall including informativematerial on its inner surface to be viewed via said aperture, saidbottom wall having a light reflecting inner surface tilted so as toreflect light ingressing via said open top toward said informativematerial to illuminate said informative material, said bottom wall beinghingedly secured to said rear wall only at least adjacent the lower edgeof said rear wall and otherwise unsecured to said box.

2. The combination according to claim 1, wherein said bottom wall ispaperboard internally coated with light reflecting material.

3. The combination according to claim 2, wherein said light reflectingmaterial is one of metal foil, metalized paper and metalized ink.

4. The combination according to claim 1, wherein the back to frontlength of said bottom wall is considerably greater than the distancebetween said front and back walls and extends from said front wall tosaid back wall and is shaped to maintain the open configuration of saidbox while tilted without blocking said peepholes.

5. The combination according to claim 1, wherein said box is rectangularin cross section.

1. A collapsible rectangular paperboard box, said box consisting of twoside walls, a front wall and a rear wall and a bottom wall and having anopen top, said front wall having a viewing aperture therethrough throughwhich said rear wall may be viewed, said rear wall including informativematerial on its inner surface to be viewed via said aperture, saidbottom wall having a light reflecting inner surface tilted so as toreflect light ingressing via said open top toward said informativematerial to illuminate said informative material, said bottom wall beinghingedly secured to said rear wall only at least adjacent the lower edgeof said rear wall and otherwise unsecured to said box.
 2. Thecombination according to claim 1, wherein said bottom wall is paperboardinternally coated with light reflecting material.
 3. The combinationaccording to claim 2, wherein said light reflecting material is one ofmetal foil, metalized paper and metalized ink.
 4. The combinationaccording to claim 1, wherein the back to front length of said bottomwall is considerably greater than the distance between said front andback walls and extends from said front wall to said back wall and isshaped to maintain the open configuration of said box while tiltedwithout blocking said peepholes.
 5. The combination according to claim1, wherein said box is rectangular in cross section.